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Roland King

Digital Marketing - Operations, Analytics & Content

  • About Me
  • Resume
    • Education
  • Skills
  • Projects
    • Operations & Analytics
    • Digital Marketing
    • Communications
  • Portfolio
    • Feature Writing
    • News Writing
    • Media Relations
    • Publication Writing
    • Internal Communications
  • Contact
  • My Github

Education

M.S., Marketing Intelligence

Towson University, 2017

A new program at Towson University, Marketing Intelligence combines analytics and data-driven marketing through the integration of marketing research, strategy, analytics, data management and interactive marketing.

B.S., Mass Communications

Towson University, 2005

With a focus on public relations and media communications, the Mass Communications program at Towson emphasizes blended learning of both traditional and new media. This extends to design, advertising, and web development.

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Recent Projects

  • Hubspot Automations for Nurturing Leads
  • Hubspot Lead Scoring for MQLs
  • Google Analytics Setup and Reporting Through Google Data Studio
  • SEO Strategy for Organic Lead Gen Growth
  • Salesforce Ecosystem Implementation and Marketing Cloud Automation Strategy

Writing Samples

WYPR Commentary: Maryland transportation – Moving beyond the training wheels

Presidential Distinguished Faculty and Staff Awards: Valerie A. Thomas

St. Paul Travelers insurance pitch on employee theft

GBC Emerging Business Council discusses small business challenges and strategies

What are you worth? Pricing the value of your business

  • About Me
  • Resume
  • Skills
  • Projects
  • Portfolio
  • Contact
  • My Github

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