Lead Gen & Marketing Automation
I live and breathe sales enablement and embrace the ownership of the tech stack to implement the content and automations to generate and qualify leads.
- Custom workflows
- CRM automations for alerts and actions
- Lifecycle and lead status nurturing
- Lead capture content and development
SEO & SEM
For nearly a decade, I have been passionate about mastering keywords, whether paid or organic, as well as all the technical development necessary to positively impact search rank. I am eager to again make this a focus of my day-to-day work.
- Google Ads
- Facebook and LinkedIn advertising
- Google Search Console and Lighthouse Reporting
- Moz SEO Software
- Keywords Everywhere
- Yoast SEO
Analytics & Data Visualization
As a digital strategist and communications expert, I have a deep understanding of web analytics and presentation. Through my Marketing Intelligence program, I learned the foundational skills of data mining, statistical analysis, data visualization, and predictive analytics modelling.
- Google Analytics
- Google Tag Manager
- Google Data Studio
Databases & Content Management
At the core of all my work has been the mastery of the systems that capture customer variables, as well as the management of frontend platforms through learning the necessary skills, syntax, and coding.
CRM & CMS
- HubSpot CRM
- basic PHP
Perhaps my deepest area of expertise, I have implemented and customized many email marketing service providers, and it is a point of pride to manage both the database and metrics reporting sides.
- Salesforce Marketing Cloud
- Email on Acid & Litmus
Learning the fundamentals of digital and print publication design early in my career has positioned me as an invaluable team member who can handle the entire lifecycle of many of a marketer’s and communicator’s day-to-day projects.
- Adobe Creative Suite
- Adobe Premiere Pro
I have a deep passion for understanding human behavior and have spent my career learning not only the tools to gather this information, but the methodology to ask the right questions to get the right results.
Anchored by my project management leadership program and years spent handling both waterfall and agile projects, I have grown to appreciate the power of project management tools.
- MS Project
- Webex Suite
Word Processing & Data Sheets
A staple in the workplace, I have experience with all Office and Google suite programs. More importantly, however, is my experience using the right tool for the project. (Excel is not used to display data and information just because it has rows and columns like a table!)
- Microsoft Excel
- Google Sheets
- Microsoft PowerPoint
- Google Presentations
- Google G Suite
- Microsoft Office Professional
Data Sheet Functions
- Basic formulas
- Pivot tables
- Vlookups & hlookups
- Conditional formatting