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Roland King

Digital Marketing - Operations, Analytics & Content

  • About Me
  • Resume
    • Education
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    • Operations & Analytics
    • Digital Marketing
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  • Portfolio
    • Feature Writing
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    • Internal Communications
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Internal Communications

Response to Ellicott City Flooding from the President and Provost

Campus leadership response to the flooding of Ellicott City, Md., a local community with direct connections to the university and its employees and students.
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Updated Fair Labor Standards Act

Timely Human Resources message to employees in response to proposed (and now injuncted) federal mandate for changes to overtime eligibility and employee classification.
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Pick up your new campus card, beginning April 16

Email announcement promoting the update to the university’s campus card design, including logistics information for pick-up and drop-off.
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Remembering Dr. Homer Schamp, Jr.

Campuswide announcement of the passing of an institutional icon and founding leader of the UMBC community, Dr. Homer Schamp Jr.
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Update from UMBC’s International Education Services Office

Targeted email message announcing updates to the university office responsible for supporting and servicing international students. Message includes promotion of new online portal to centralize documentation submission and resources.
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Recent Projects

  • Hubspot Automations for Nurturing Leads
  • Hubspot Lead Scoring for MQLs
  • Google Analytics Setup and Reporting Through Google Data Studio
  • SEO Strategy for Organic Lead Gen Growth
  • Salesforce Ecosystem Implementation and Marketing Cloud Automation Strategy

Writing Samples

Response to Ellicott City Flooding from the President and Provost

Presidential Distinguished Faculty and Staff Awards: Marc Zupan

What are you worth? Pricing the value of your business

From cups to coolers: The Depot

Update from UMBC’s International Education Services Office

  • About Me
  • Resume
  • Skills
  • Projects
  • Portfolio
  • Contact
  • My Github

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