A selection of my favorite projects throughout my career. For projects specific to my job positions, please see the career categories within this section.
Scoring Human Behavior
Hubspot Lead Scoring for MQLs
Monitoring the behavior of site visitors has become an essential piece of the puzzle in lead generation and qualification. But, it’s what you do with this information that matters the most. Correlating Web traffic with other lead contact properties gives the JACS Solutions marketing team the utmost confidence in its MQLs.
Naughty by Nurture
Hubspot Automations for Nurturing Leads
It can be a lot of work converting and capturing leads. But, that’s just the tip of the iceberg. Once you’ve collected their information, you need to work through all the ways to keep them engaged and nurtured so that they select your company, product, or service when the time comes. Through the use of data-driven automations, I empowered the JACS Solutions marketing and sales teams to qualify more leads, faster.
Google Analytics Setup and Reporting Through Google Data Studio
Change is hard. It’s even harder when you can’t see it coming. However, with a bit of technical lift and setup, along with clever customizations through the Google ecosystem, JACS Solutions now has a robust, real-time reporting system to guide leadership in sales and marketing decisions.
Enterprise-level Lead Nurturing
Salesforce Ecosystem Implementation and Marketing Cloud Automation Strategy
It’s hard to manage 600,000 contact records in a system built in the 90’s. Which is why UMBC needed a refresh — a new enterprise-level system designed specifically to the unique needs of nurturing leads and opportunities in higher education.
A Small Tech Startup Punching Above Its Weight
SEO Strategy for Organic Lead Gen Growth
JACS Solutions has a great model: Custom IoT solutions. It just wished the world knew that, too. Through a multi-faceted project that included a content overhaul, structural website redesign, and proper keyword research, now it does.