Web Publishing, Simplified
It’s not easy herding cats. But, bring the proper ball of yarn and anything’s possible. In collaboration with expert web developers, we built a custom university-wide CMS that’s simple, intuitive, and scalable. Eight years and 500 subdomains later, we have a system with nearly 100% adoption across a diverse campus body.
You’ve Got Mail
Mass email isn’t enough anymore. You need a sophisticated system to handle communication successfully. With the implementation of a customized email marketing service provider at UMBC, I delivered just that.
The line between information sharing and conversions has blurred. This day and age, every piece of content online has the potential to generate leads, which is why it’s more important than ever to have your content centralized and streamlined. This was the foundation for developing a new UMBC news site. The Result? Incredible growth in viewership and brand awareness.
UMBC is growing up fast. To adjust to this growth, some of the ways in which it operates needed to change. With the implementation of Shared Services Centers to accommodate increased demand in administrative support, the community needed to be reassured that the people would remain the priority during this change management process.
Knowing Your Audience
NCCS had a problem: the website did not sufficiently meet the needs of the organization, or its exponential growth. After analyzing the organization’s audiences and stakeholders it was clear a successful website hinged on displaying news, resources and programs as they relate to NCCS’s various audiences. The result? A new website and a radically new way to showcase NCCS.
Getting to the Top
NCCS has struggled with maintaining high rankings and relevancy in the search engine world and was eager to increase its visibility and traffic to the website. Simple analytics led to an SEO content strategy and a multifaceted online advertising campaign through Google and Facebook.
Your Digital Caregiver in Your Pocket
NCCS needed a creative solution to assist cancer survivors and patients in communicating with their health care team. With more and more health-related information being delivered electronically, the NCCS Pocket Cancer Care Guide iPhone app bridged the gap between the doctor and the patient, delivering better quality cancer care.
A Small Shop With Big Potential
A small shop with big potential, GTP was eager to grow. However, their current website was holding them back. The solution? A stable and easy-to-use WordPress-based website with scalability and interactive components to keep the shop connected with its customers and build its brand, socially.