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Roland King

Digital Marketing - Operations, Analytics & Content

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A Small Shop With Big Potential

GT Performance website redesign

GT Performance Website Redesign

The Challenge

A small car performance and repair shop created by a family of professional race car drivers was expanding rapidly. However, their current website – built on an out-of-date customized CMS – was holding them back.

The Solution

It was clear that to remain competitive in an increasingly popular industry they needed to have a website with flexibility. The shop owners, while technically savvy, needed a system that was stable with an easy-to-use interface, yet scalable to incorporate larger website feature requests like e-commerce for parts sales. After speaking with several new and repeat customers, I identified three focuses of most shop visitors: ordering performance parts, race car preparation and general car service.

The Result

Using my experience with WordPress as an effective, simple CMS, I designed and built a fully customized website that included interactive components to highlight key company products and services; a Blog to give the company a personality and provide customers with an inside perspective on shop updates; and the latest products and deals. All of which was easily connected to their growing Facebook and YouTube fan-base. I used the information from shop customers to develop the primary navigation for the entire site and generation of the copy throughout the site.

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Recent Projects

  • Hubspot Automations for Nurturing Leads
  • Hubspot Lead Scoring for MQLs
  • Google Analytics Setup and Reporting Through Google Data Studio
  • SEO Strategy for Organic Lead Gen Growth
  • Salesforce Ecosystem Implementation and Marketing Cloud Automation Strategy

Writing Samples

Presidential Distinguished Faculty and Staff Awards: Marc Zupan

Remembering Dr. Homer Schamp, Jr.

Updated Fair Labor Standards Act

Presidential Distinguished Faculty and Staff Awards: Valerie A. Thomas

The Spirit of the Game

  • About Me
  • Resume
  • Skills
  • Projects
  • Portfolio
  • Contact
  • My Github

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