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Roland King

Digital Marketing - Operations, Analytics & Content

  • About Me
  • Resume
    • Education
  • Skills
  • Projects
    • Operations & Analytics
    • Digital Marketing
    • Communications
  • Portfolio
    • Feature Writing
    • News Writing
    • Media Relations
    • Publication Writing
    • Internal Communications
  • Contact
  • My Github

Education

M.S., Marketing Intelligence

Towson University, 2017

A new program at Towson University, Marketing Intelligence combines analytics and data-driven marketing through the integration of marketing research, strategy, analytics, data management and interactive marketing.

B.S., Mass Communications

Towson University, 2005

With a focus on public relations and media communications, the Mass Communications program at Towson emphasizes blended learning of both traditional and new media. This extends to design, advertising, and web development.

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Recent Projects

  • Hubspot Automations for Nurturing Leads
  • Hubspot Lead Scoring for MQLs
  • Google Analytics Setup and Reporting Through Google Data Studio
  • SEO Strategy for Organic Lead Gen Growth
  • Salesforce Ecosystem Implementation and Marketing Cloud Automation Strategy

Writing Samples

Update from UMBC’s International Education Services Office

Alternative energy preview: Nuclear energy

GBC Emerging Business Council discusses small business challenges and strategies

The Spirit of the Game

St. Paul Travelers pitch on musical concert insurance

  • About Me
  • Resume
  • Skills
  • Projects
  • Portfolio
  • Contact
  • My Github

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