Imre Communications firm client pitch to national magazines (2004)
Thanks for taking the time to speak at the recent PRSA Annual Chesapeake Conference. I enjoyed hearing your Top 10 list of good PR… I hope I’m following the rules!
I’d like to pass along a story idea…
In an annual rock concert safety survey of 31 concerts and festivals worldwide, at least 20 people died and over 4,567 were injured. The 2002 survey, conducted by Crowd Management Strategies, also recorded over 2,683 arrests/citations and more than $542,000 in property damage.
In addition, the survey found rap concerts to be the most dangerous and rock concerts the most reckless. And with the E2 club and Great White fire tragedies in early 2003, it seems music concerts are only getting more dangerous.
More and more musical groups are increasing the special effects and intensity of concert performances to enhance viewer entertainment as they compete for audience share. And this new trend has driven up insurance costs.
A few insurance companies understand this difficult situation. One such resource is St. Paul Travelers (with one of its largest branches in Baltimore). A leader in the entertainment insurance industry, the company services thousands of well-known musical artists.
Jon Paulsen, chief underwriting officer and head of the Entertainment business unit at St. Paul Travelers, is one of those behind the scenes experts who assesses the risks associated with these productions and at times make recommendations to increase safety. He can offer suggestions for rock acts, business managers, and give an inside look at how these complicated and sometimes dangerous shows are insured.
Please let me know if you are interested in talking to Jon or learning more.